Our Approach

Our Approach

The most powerful tool we have is knowledge. Our goal is to know your business almost as well as you do. With this knowledge, we increase our success rate. For example, let’s say your average customer is a male 40+ with an annual income of $80,000. We then apply this to our online marketing campaign and target them by demographic. When we reach these users they are much more likely to result in a sale or lead. This higher conversion rate means we can spend more on a Max CPC basis. An increased bid with good quality score will boost our ad rank (ideally to be in position 2 or 3) and create even more sales. By sharing knowledge and brainstorming with our clients we create a better user experience to grow your business and beat the competition!

We seek web publishers who have the potential to be a leader in their industry or vertical. Each time a user clicks on a publisher’s ad they are hoping to have a need met. Maybe it’s to find a low mortgage rate , or buy a laptop computer. Whatever the industry a publisher’s website needs to have certain criteria:

  • Direct – Is the goal of the site clear?
  • Enticing – Is there a good incentive to get users to take action?
  • Easy To Navigate – can people quickly find what they need?
  • Smooth Conversions – Is it easy to place an order or sign up?
  • Be Flexible – Allow us to perform A/B tests with different landing pages